Answer real questions
Build useful pages and FAQs around the questions customers genuinely ask before they contact or buy from you.
AEO + GEO · AI Search VisibilityBe understood.
Be understood.
Become part of the answer.
AEO helps answer engines understand your business. GEO builds on that foundation by strengthening the content and signals that can help generative AI systems reference, summarise or surface your brand in their responses.
AEO · Answer Engine Optimisation
Make your services, expertise and customer answers clear enough for modern search and AI systems to interpret accurately.
The simple explanationSEO helps people find you.
SEO helps people find you.
AEO helps systems understand you.
GEO helps you compete to be part of the answer.
Traditional SEO remains the foundation for discoverability. AEO makes your important facts and answers easier for answer engines to interpret. GEO extends that work towards generative AI search, where visibility can mean being cited, summarised, recommended or used as a source inside the response itself.
The three disciplines overlap. Strong technical foundations, genuinely useful content, clear business information and credible authority signals benefit traditional search and AI-driven discovery alike.
Make your business clear
Keep services, location, expertise and contact details consistent, structured and easy for people and machines to interpret.
Strengthen source signals
Keep important content accurate and current, and build credible mentions and authority around the topics your business wants to be known for.
How Swerve approaches AEOUseful first.
Useful first.
Optimised second.
We do not write content simply to chase AI mentions. We start by making your website genuinely useful to customers, then structure that information so modern search and answer systems can process it more effectively.
- Question-led FAQs and service content
- Clear business and entity information
- Logical headings and internal linking
- Helpful, concise answer-focused content
- Relevant structured data where appropriate
GEO · Generative Engine Optimisation
GEO is about improving the chances that your business becomes a useful source inside AI-generated answers — not just another link in a list of search results.
How Swerve approaches GEO
Useful, accessible and credible.
Generative search systems pull information from across the web. The goal is to make your best information easy to access, easy to understand and supported by credible signals.
Make strong content easy to use.
- Publish relevant content around real customer topics
- Keep key pages crawlable and easy to understand
- Use clear, extractable facts, answers and service information
- Refresh important information as the business changes
- Use structured data where it genuinely adds context
Build stronger authority signals.
- Keep brand and business information consistent
- Earn credible mentions from relevant websites and platforms
- Support expertise with useful evidence and real-world detail
- Monitor AI mentions and citations where appropriate
- Review visibility as AI search platforms continue to evolve
A changing search journey
Search is no longer only a list of links.
People now discover businesses through traditional search results, AI summaries, assistants and conversational tools. That changes where visibility can happen, but not the core principle: publish accurate, useful information that is clearly connected to your business and supported by credible signals.
Swerve treats SEO, AEO and GEO as one connected search strategy. GEO does not replace SEO; it builds on many of the same foundations.
Questions
AEO & GEO, in plain terms.
How are AEO and GEO different from traditional SEO?
SEO focuses on helping your business appear in traditional search results. AEO makes your information easier for answer engines to understand and use directly. GEO builds on those foundations to improve the content and authority signals that can help your business be referenced or surfaced inside AI-generated responses.
What is GEO?
GEO means Generative Engine Optimisation. Instead of competing only for a position in a list of search results, GEO aims to make your business a stronger candidate to be used as part of the generated answer.
What does Swerve actually do for AEO and GEO?
We structure question-led content, keep business information clear and consistent, improve crawlability and machine-readable signals, keep important content current, and strengthen the quality and credibility of the information associated with your business.
Can AEO or GEO guarantee an AI mention or citation?
No. AI systems decide which sources to use and their outputs can change. We improve the foundations that can make your business easier to understand and more useful as a source, but no responsible provider can guarantee a specific mention, citation or recommendation.