A broad service offer
IT support covers many different needs, so a generic services list would make it harder for customers and search engines to identify the most relevant help.
Local IT Support
Techdustry
A clearer, more credible digital presence for a Woodley-based IT support business, built to make services easier to understand and enquiries easier to start.
The project
Built around local trust and clear services.
Techdustry is a Woodley-based IT support business serving homes, freelancers and small businesses across Reading and nearby Berkshire areas. The brief was to turn a broad technical service into a website that feels personal, easy to understand and simple to act on.
The design needed to communicate experience without becoming corporate or jargon-heavy. It also had to support local discovery, explain pricing openly and create clear routes for customers who arrive with a specific problem such as Windows issues, email setup, upgrades or malware.
Brand directionWeb designLocal SEOAEODevelopmenteBay integration
Problem → solution
Make specialist IT support feel straightforward.
Instead of asking one homepage to explain everything, the site was organised around the questions local customers are most likely to have: what can be fixed, who the service is for, where support is available, what it costs and how quickly they can get in touch.
Dedicated service journeys
Core needs were separated into focused pages for Windows support, email, PC upgrades, malware removal, home IT support and small-business support, with clear internal links between them.
A clearer local proposition
The live site now combines service-specific content with Reading and Woodley coverage, transparent pricing, contact routes and trust signals in a structure that is easy to scan on desktop or mobile.
What was delivered
More than a brochure website.
The finished site includes responsive design, technical SEO foundations, local service-area content, FAQs written around customer questions and structured information intended to help both search engines and AI answer systems interpret the business accurately.
Trust was treated as part of the user experience. The site brings the owner, local coverage, Google-review messaging, experience, opening hours and pricing into the main journey rather than hiding them on separate pages.
The project later expanded to include a live Laptop Store. Current stock is presented on Techdustry while secure purchasing is completed through eBay, supported by a laptop buying guide and category filtering. That allows the website to support both the service business and the existing laptop-sales operation without turning Swerve's client site into a separate ecommerce platform.
Evidence on the live site
Concrete, visible outcomes.
- Six dedicated core IT service pages
- Reading, Woodley and nearby Berkshire service-area coverage
- Published pricing with no call-out charge messaging
- Google review and local-trust sections
- Frequently asked questions and answer-focused content
- Live laptop inventory with secure eBay checkout
- Responsive desktop, tablet and mobile layouts
Case study updated: September 2026. The live website is the client evidence for the features described above.